All posts by Santoshkumar Pandey

An engineering graduate, blogger, digital marketer and tech freak. I pursue developments in the digital field with interest. I Meditate. Like to explore, observe, learn and express. Find me- ; Twitter- @santoshskcp

What is MSP? Understanding MSP and its impact on farmers.

There has been a great debate of late over MSP, which stands for Minimum Support Price for agricultural produce. There is varied opinion on the government’s move of hiking the MSP by 50%, and whether it takes the right considerations. While, it is best left for experts to give their opinion, we as individuals and organizations involved in the agricultural sector must at least talk about what MSP is and its influence.  After all it has always been one of the major demands in all of the farmer movements in the country.

What is MSP? How did it come into place?

It was in the early 1960s, when India was facing an enormous crisis of cereals. This led to development of new agricultural policies and the start of the Green Revolution.

In 1964, the government set up the Food Corporation of India (FCI) to procure food-grains from farmers at remunerative prices, and through the public distribution system distribute them to consumers and also  maintain buffer stock for food security.

In order to buy there had to be a policy on pricing. In 1965, to advise on price policy for agricultural commodities and its impact on the economy, an Agricultural Prices Commission was set up.

It was with this that the Price Support Policy of the Government came in, providing a fail safe to agricultural producers against sharp fall in farm prices. The minimum guaranteed prices are fixed to set a floor below which market prices cannot fall. If no one else buys it, the government will buy the stock at this minimum guaranteed prices. This is what came to be know as Minimum Support Price.

This, one price policy took its final shape around 1974-76. The MSP serves as long-term guarantee for investment decisions of producers. It came with an assurance that prices would not fall below this fixed level, even in case of a bumper crop.

MSP was introduced to give financial stability into the agricultural system and encourage production.

The minimum support prices are announced for 23 commodities on the basis of recommendations of Commission for Agricultural Costs and Prices (CACP), by the Government of India at the beginning of the sowing season.

Why did MSP gain such importance in agricultural policies?

The major objectives of MSP is to support the farmers from distress sales at severely low prices and to procure food grains for public distribution.

Ideally, the market price will always remain higher than the minimum support price being provided by the government. With the government guarantee, the farmer can always sell at the MSP, if he cannot procure a better price elsewhere.

Thus, MSP becomes a very important benchmark for the producer, because it helps him estimate the revenue, aiding the financial planning and also influencing borrowing decisions if any.

This is the reason why the demand to increase MSP has been one of the major points in most of the farmer protests. As it directly dictates the farmer’s income.

While, there are many other non-price factors which have an long-term impact on agricultural development like technology, irrigation, development of infrastructure, market reforms, better procurement & storage facilities and institutions, but MSP has always remained contentious as it is directly linked with the farmer’s pocket and is tangible.

MSP for Kharif Crops

Current Status of MSP : The Pros , The Cons & What can be Done Better?

The MSP just saw  50% hike,  much to the relief of many farmers. The trouble with MSP is that while it is touted as an all-important factor for farmers promising instant rise in their income, and stability, it also has many drawbacks in implementation.

Pros of MSP:
  1. One price policy. Assured pay. Directly influences farmer’s pocket. (Prices for all crops from 2009 to 2018.)
  2. Considers various factors when fixing the price, does not leave the farmer at the mercy of the market.
  3.  Procurement for PDS and Buffer stock for food security come from this planning.
  4. Has a heavy influence on market prices. Also helps the farmer grow and match up with the other sectors in terms of income.
Cons of MSP & What can be done better:
  1. Hiking MSP without investing in infrastructure is just a short-term play. While it does deliver immediate results, long-term developments to back-it up are also important.
  2. MSP covers numerous costs. Like cost of sowing (A2), labour (FL), etc. These considerations are controversial with suggestions that it should be based on comprehensive costs (C2), which includes the land rent costs.
  3. Too much of an hike on MSP, either paves way for inflationary effects on the economy, with rise in prices of  foodgrains and vegetables, or loss to government treasury if it decides to sell at lower price as compared to the higher MSP it bought at.
  4. MSP is a nationwide single price policy. But the actual costing for production varies from place to place, more severely so in areas with lack of irrigation facilities and infrastructure. Thus, not all farmers have equal benefits.
  5. Market prices should ideally never be below MSP.  If they fall below, in concept the farmer can always sell it to the government, which will then resell it or store as buffer. But practically this does not always happen. Market value in many cases does fall below MSP due to lack of infrastructure and procurement apparatus on government’s behalf.
  6. MSP is notified for 23 crops but effectively ensured only for two-three crops.

Thus, MSP while still being significant is not the only go to solution for solving all the woes for farmers.


The Gravity of Agricultural Debt- The case of Punjab’s Debt Crisis

There has been an intense attention on improving farmer’s income. Finance Minister Arun Jaitley had in his 2016 budget speech, promised to double farmers’ income by 2022. “We need to think beyond food security and give back to our farmers a sense of income security.” he said. While such a move is is laudable and welcome, let us also see what prompted a countrywide response towards focusing more on income security of farmers.

The Debt Crisis:

Almost 70% of India’s 90 million agricultural households are spending more than they earn each month on average says an IndiaSpend analysis based on various government data. These conditions themselves push the farmers them towards debt, which is the primary cause in more than half of all farmer suicides in the country.

These figures show that the debt crisis is not just a result of some farmers being unsuccessful in their occupation but rather it is a overall vicious cycle gnawing at the whole of agricultural community.

The most affected by it are the marginal farmers. Nearly 62.6 million households which are spending more compared to what they earn have land holdings of one hectare or less. The NSSO data also shows that nearly 85% of all operational farm holdings in the country are smaller than two hectares in size.

What is also noteworthy is that less than a third of Indian small and marginal farmers have access to institutional credit. This indicates that the debt crisis at its core has non-institutional credit.

The Overwhelming Agricultural Debt Crisis of Punjab:

Of all the discussion about agricultural debt the case of Punjab has been the highlight. Punjab has been known for its agriculture and for its glorious share in overall national produce. But in recent years Punjab has been staring at an grave agrarian crisis with vast accumulation of farm debt.

A huge role has also been of inadequately planned policies. In the effort to prioritize short-term food security, it neglected long-term sustainability. Punjab farmers adopted the current mono-culture of rice-wheat cropping pattern having been lured by better MSP for rice and wheat. In the process crop-diversification was abandoned. While MSP for crops have been going down, input costs have only risen, while the soil fertility and productivity has fallen.

Agrarian crisis needs long-term solutions
Farmers from Punjab stage a protest at Jantar Mantar, New Delhi

A recent survey titled ‘Indebtedness among Farmers and Agricultural Labourers in Rural Punjab’, put the debt on the state’s farmers at Rs. 69,355 crore. This survey was conducted for the Indian Council for Social Science Research under Gian Singh of Punjabi University in Patiala. Of this, Rs 56,481 crore was institutional and includes both the borrowings, those of defaulters and those in the process of repayment.

The survey clearly pointed out that marginal farmers and landless labourers have no mortgage assets and are dependent mainly on non-institutional loans.

Here is the brief assessment of average debt for 2014-15:

Per farming household: Rs 5,52,064

Marginal farmers (with up to 2.5 acre land): Rs 2,76,83

Small farmers (up to 5 acre): Rs 5,57,338

Semi-medium farmers (up to 10 acres): Rs 6,84,649

Medium farmers (up to 15 acres): Rs 9,35,608

Large farmers: Rs 16,37,473

Landless Labourers:  Rs. 68,330 per household.

Its important to note the huge amount of debt bore even by landless labourers,its is deep crisis is that 80% of these households are indebted. 92% of them borrowed money from non-institutional sources.

Debt Protection:

According to a survey, 62% of farmers stated that they preferred to quit farming and move to cities. This is result of failed agricultural policies over decades. Steps have to be taken towards Debt Protection and its fallout.

To prevent suicides, farmers must be provided just compensation. Those who get burdened by debt must be given “debt counselling” to prevent possible suicide. There should be a law that would allow a debt-ridden farmer to file for bankruptcy in extreme situations.

Policies such as Pradhan Mantri Fasal Bima Yojana (PMFBY) should be penetrated deeper and farmers must be encouraged to get insurance as protection against losses and resulting debts.

Role of Weather Risk Management System (WRMS) in Debt Protection:

Indian farming has always been heavily dependent on the mercy of nature. Sudden changes bring out a lot of losses, this unpredictability itself is one of the major causes of agricultural losses and debts.

The survey states that approximately 70% of Indian farmers said that their crops got destroyed in the last three years. Primary reasons for which have been uncertain rainfall, drought and
flood, destruction of crop by diseases and birds/animal, and lack of irrigation.

It is to protect against these calamities that having a debt protection  helps immensely. The PMFBY is aimed at aiding farmers do this by massively funding insurance and ensuring that even small farmers get this benefit.

Founded in 2004, WRMS has pioneered the weather insurance industry in India and has already bailed out over 5 lakh debt-ridden farmers. It has taken the quest of debt protection and loss prevention under PMFBY even further.

It seeks to help over 2 crore farmers in its quest to facilitate them through their climatic expertise and provide prior support through innovation and technology.

Why Technological Penetration for Marginal Farmers is crucial?

The Agriculture sector in India is the core basis for food security and poverty alleviation. It also has an important role for nutritional security and sustainable development. The contribution to the GDP although declining is still the largest and 61.5% of the population is dependent on agriculture as the primary means of livelihood. Thus development of this sector has been very crucial.

As a nation we have pursued the development of this sector rigorously.  Some milestones of this development would include:

  • Green revolution,
  • Evergreen revolution,
  • Blue revolution,
  • White revolution,
  • Yellow revolution,
  • Bio technology revolution and the most recent one is
  • Information and communication technology revolution.

IT Technology has immensely aided easy application of precision agriculture. We have computerized farm machinery, better systems, efficient management that applies even for fertilizers and pesticides. Technology has accelerated information sharing,it was become a bridge for everyone. But there is still a long way to go especially when it comes to penetration of technology for marginal farmers.

Image result for penetration of technology

Why is Penetration of Technology so Important?

In his 2016 budget speech, Finance Minister Arun Jaitley promised to double farmers’ income by 2022. He said, “We need to think beyond food security and give back to our farmers a sense of income security.”

An Indian farmers average income over a decade (2003-2013) rolse only 5% according to Indiaspend analysis. Over 70% of farmers spend more than they earn, of which 62.6 million households are marginal farmers with land holdings of one hectare or less. Nearly 85% of all operational farm holdings in the country are smaller than two hectares in size, NSSO data show.

So if there has to be any progress at all in the agricultural sector it will have to start by empowering these marginal farmers.

While modern technology can be easily adopted by big farmers, it is the penetration within marginal sector which will make the difference.

Efforts have already begun.  The Central government as well as  state governments along with private organisations are already on the move. They have deployed Information & Communication Technology (ICT) measures for agriculture extension such as:

  • ITC- e-choupal,
  • e-Krishi,
  • Kisan Kerala,
  • Aaqua,
  • My Farm Info portal,
  • Mahindra Kisan Mitra,
  • Village knowledge centers (VKCs)- M.S Swaminathan Research Foundation (MSSRF),
  • IFFCO Agri-portal,
  • Village resource centres (VRCs)- Indian Space Research Organisation, etc.

The ICT applications meant for rural section can be classified into these three categories:
1.Solutions aimed at empowerment

2.Solutions that would enable.

3.Solutions meant for market expansion.

Image result for ict in agriculture

But there is still a long way to go and efforts have to continue in terms of awareness building and training. Most households even if illiterate do not have that technical grasp yet to effectively use these portals. The technology has to be accessible to everyone and should provide practical solutions.

How does My Farm Info help with penetration of technology? is basically an agriculture information system to aid farmers maximize their income. It does so by providing ways to increase the yield as well as helping them get best price for their produce.

This is an open portal and can be used by anyone with access  to internet. The usage is pretty simple as well. Once you geo-tag your farm the rest of the data is instantly available and does not require special skills of usage.

It helps improve yield by providing information on:

  • Crop Feasibility– Farmers can find out the most feasible crop according to soil type and loss estimates.
  • Crop Management- Here farmers get information to deal with pests & diseases, nutrition, water, weeds, etc.
  • Farm Management- Farmers have access to all details about their farm and use it for planning and crop scheduling, they also have access to weather forecasts, flood risks, wind risks.
  • Services such as Soil Doctor- to improve soil health, Plant Doctor- fighting plant diseases, Crop Secure- Securing your crops with Insurance, Nimbu Mirchee-  High-tech transport and storage services.

It helps farmers get better price for their products by delivering the best prices in nearby Mandis and also shares nearest export points and storage units.

All of these services are based on vast infrastructure spread across the country by Weather Risk Management System (WRMS) over decades. It years of work and technological placement that allows any farmer anywhere in India to access this portal and get such kind of detailed information in the easiest way possible.

This is one of the best examples of taking world class technological infrastructure to the masses and enable and empower them with information.

While big farmers could afford to get some  expensive external help, it is MyFarmInfo that truly empowers the marginal farmers with such penetration of information and technology.




Investments and Innovations in Farming- Irrigation, Seed, Fertilizers and New Technologies

India still is majorly an agrarian economy with an increasing service-sector touch. The agricultural sector is the largest employer, with 49% work-force owing direct dependence on it. With Food security becoming a crucial aspect of policy making, its no doubt that investments in Farming sector look bright.

According to the report over $3.23 Bn was invested in agriculture sector worldwide in 2016. Of this, 53 Indian agritech startups raised $313 Mn. The investments have been across various spectrums. Majority of public sector investment is still captured by Irrigation but we have also seen good development in fertilizer sector.

Then there are developments and innovations such as HVY (High Yield Variety) seeds, the implementation of which largely also depends on effective irrigation practices. There is much needed requirement of wide scale adoption of technology to transform the agricultural sector in India, to blossom it to its full potential.

We at MyFarmInfo have a wide array of technology powered services on our open platform for anyone to use.

Understanding the Agriculture Scenario:

Even though we speak a lot about importance of agriculture and food security, the fact is that the main stakeholders ie farmers are not in a very good state. Poverty and growth aside, a total of 296,438 Indian farmers committed suicide from 1995 to 2013.  According to 2014 National Crime Records Bureau report farmer suicides account for 11.2% of all suicides in India.

If the agriculture is such a lucrative and promising sector, we need to understand what leads majority of those involved to such doldrums. Activists and scholars have offered a number of conflicting reasons for farmer suicides, such as monsoon failure, high debt burdens, government policies, public mental health, personal issues and family problems.

Such has been the sustained continuity of these events, that these problems are now almost internalized and anyone venturing into this sector has the onus to primarily solve these first. While the government has allocated grants of 70,000 crores on fertilizer subsidy, 9000 crores allocated for crop insurance and a mammoth 6,000 crore for electrification for this fiscal year alone, without innovation in crucial sectors not much will change.

As the State of the Indian Agricultural Report points out- There needs to be work to enhance productivity, easy and reliable access to inputs such as quality seeds, fertilizers, pesticides, access to suitable technology tailored for specific needs and the presence of support infrastructure and innovative marketing systems.

Investments in Irrigation Sector:

Irrigation has been a major concern due to unpredictable rains for decades. Although major developments have taken place in tackling it, with initial 5 year plans focusing a lot on this aspect there is still a long way to go.  Only 5 states have 50% or more irrigated area and most specifically, Maharashtra (16% irrigated area) has acute lack even after possessing maximum number of dams. Lack of canal connectivity directly affects the small farmers. 85% of the farmers own less than 2 hectares of land. This further trickles down to low productivity.

This study reports that share of the Indian Government in total investment cost has declined relative to that of the external funding agencies. The role for external agencies is growing. Even Finance Minister Arun Jaitley was quoted “Investments in irrigation leads to social satisfaction and economic prosperity”, while releasing funds for the 16000 cr Polavaram irrigation project. This scoping study by Asian Development Bank highlights the opportunities in detail.

Investments in Seeds, Fertilizers and Technology:

Ram Kaundinya, a founding facilitator of FSII (Federation of Seeds Industries in India) shared in an interview that aggregate research investments by all FSII members is put at ₹550 crore per annum. This is 75% of the total research spend of the seed industry in the country. There is also significant opportunities in HYV seeds.

We already talked about fertilizer subsidies.  In the current scenario there are 57 large-sized and 64 medium- and small-sized chemical fertilizer production units in India. Reports say PSU will invest Rs. 30000 cr to revive 4 mothballed fertilizer  plants.

Technology remains of the most crucial aspects in farming sector. Globally the investment of $405 million in startups of precision agriculture technologies, which include data-capturing devices and farm management software, while investment in Novel Farming Systems was $247 million. India stands second in terms of area of land under agriculture but the productivity levels are comparatively quite low. This is where technology will play a driving role.

Role played by MyFarmInfo:

My Farm Info has steadily evolved as a firm bridge connecting the backward linkages (seeds, fertilizers, irrigation, machinery and credit) with the forward linkages (agro-education/awareness, market information, transport and value addition).

This open platform delivers optimal market place ie. Mandi for farmers, there are avenues for knowing crop feasibility, improving yields. Crop Management options allow for disease prevention along with optimal fertilizer usage information. Farmers can get weather forecast, get better seeds.

This whole technology if utilized well can drastically change the Indian farming scenario and the methods for good.





What is Soil Health Card (SHC) Scheme? How to Procure your SHC using My Farm Info?

Health of the soil is an important parameter to be assessed from time-to-time. It reflects the effect of current agricultural practices on the soil and thus gives a means to adapt methods and maintain optimum condition of the soil. It is with this intention that the Government of India launched the Rs 568 crore Soil Health Card (SHC) scheme. Launched in 2015 it aspires to reach 14 crore farmers in a 3 year period.

The SHC scheme promotes soil based testing and balanced use of fertilizers which would enable farmers to produce higher yields at lower costs. As of February 2016, 1.12 crore Soil Health Cards had been distributed and 2 crore were under printing. But the pace has picked up since then and at the time of publishing the official figures of printed cards is close to 9.5 crores.

These can also be availed using the My Farm Info portal.

Why get a Soil Health Card?  What is the scheme?

Soil health is complex and depends upon a range of ecosystem functions. Soil is not just lifeless growing medium. Rather it has been observed that fertile soil is also very biologically active. Factors like nutrient quotient and composition like NPK (Nitrogen, Phosporous, Potassium) levels, pH of soil, etc all play a major role. Improper use of fertilizers can have a negative impact on the soil health.

Unfortunately most farmers still have to depend on their own instincts to estimate the condition of the soil. The fertilizers used, irrigation and crop cycle are all mostly based on past practices or hearsay.

It is with the intention of addressing this issue and empowering the farmer that the SHC scheme was launched.

Under the scheme, the government plans to:

  • Issue individual soil cards to farmers which will reflect result of soil sample tests and suggestions.
  • Cards will carry crop-wise recommendations of nutrients and fertilizers in the respective individual farms every once in 3 years. These recommendations will be aimed at improving productivity through judicious use of inputs.
  • To deliver the recommendations Soil samples are collected and tested in various soil testing labs across the country. After testing, various experts analyse the strength and weaknesses (micro-nutrients deficiency) of the soil and suggest measures to deal with it. The result and suggestion will be displayed in the cards.

Thus, as a farmer with a Soil Health Card you can become pro-active in your approach and your methods will nurture the soil instead of damaging it.  The practices will become more sustainable and output is optimal and reduced costs.

Aspects covered in Soil Health Cards:

Lets see in detail what do the Soil Health Cards really convey.

The card displays personal information of which few are important to know such as Survey Number, Soil Sample Number as this information is useful when you want to re-procure your Soil card. The geo-location of the farm is also detailed.

The data from Soil Sample tests is presented across 12 parameters:

1. pH   2. EC (Electrical Conductivity)  3. Organic Carbon, then the level of availability of macro- and micro-nutrients ie. Nitrogen(N), Phosphorous (P), Potassium (K), Sulphur (S), Zinc (Z), Boron (B), Iron (Fe), Manganese(Mn), Copper(Cu).

Recommendations are given with respect to:

  1. Secondary and micro-nutrients.
  2. General Recommendations like Organic Manure, Bio-fertilizer.
  3.  Recommendations for fertilizer combination for crop with reference yield.

How do I get my Soil Health Card using My Farm Info?

My Farm Info is an open platform for anyone to use and access information that enable optimum and effective farming practices. As an aware unit we have made the process of getting your Soil Health Card hassle-free. Farmers can either avail our online portal with 24-hour availability or connect with us in person.

Getting your SHC via Online Portal:
  1. Visit our Home Page.
  2. Locate the Farm, add the region
  3. Zoom in and Geo-tag your farm in the map.
  4. Click ‘Soil Information’ in ‘More’ tab and fill up the details if asked.
  5. You have all your Soil data!
All details of your Soil available in an instant.

6. Click on ‘Nutrition’ under ‘Farm Management’ tab to get the fertilizer recommendations.

Nutrient Recommendations best suitable for your land are shown as above.

With the help of our satellite and on-ground infrastructure throughout the country all this data is made available within seconds!

Getting your SHC via connecting in-person:

Using the same portal you can help us reach you in-person.

  1. Visit the Soil Doctor option in the portal.
  2. Fill in the details and submit. Our team will connect with you person thereafter.
  3. A soil sample will be collected, tested and you will be delivered a detailed report along with your Soil Health Card.
  4. For any queries about this process and more details you can also visit our blog which explores Soil Doctor.

My Farm Info is already delivering last-mile services with this portal and helps farmers make the most of various government schemes in this sector.

If you are a farmer, get your Soil Health Card now. If you are not, inform farmers you know and help them make the most of this free portal.



Nimbu Mirchee- One-stop solution for all the transport woes.

About 1.3 billion tons of food is globally wasted per year says a report from Food and Agriculture Organization of UN. The data by Ministry of Food Processing Industries estimates the harvest and post-harvest loss of India’s major agricultural produce at Rs 92,651 crore ($13 billion). The loss is three times the budget for the agricultural sector which stands Rs 35,984 crore ($5 billion). This is status quo even after the budget saw a 44% hike from Rs. 24,909 crore ($4 billion) in 2015-16.

The harvest and post-harvest process chain consists of a very crucial segment of Transportation. From the time of harvest to the time it reaches the market, if the losses are so huge, it is worth pondering what can be improved. The analysis of production data between 2012 and 2014 at wholesale prices by CIPHET shows that about 16% of fruits of vegetables, valued at Rs 40,811 crore ($6 billion), were lost.

One can now dramatically reduce these losses significantly by using the efficient one-point transportation solution ie. Nimbu Mirchee.

What is Nimbu Mirchee?

My Farm Info is a one platform solution for all the farming woes. Farmers can use thus open-source platform to get better information and services at any stage of cultivation. Right from the pre-plantation preparation, to cultivation precautions, weather forecasts,  crop insurance to harvest and post-harvest all the segments find a place here.

Nimbu Mirchee as an useful Service on My Farm Info.

Nimbu Mirchee is the solution provided by My Farm Info when it comes to the aspect of post harvest ie. safe transportation with proper storage facilities at affordable costs. Thus, while the name of the service does resemble the common practice in Indian households used to ward of evil, Nimbu Mirchee as a transportation service does in fact achieve the purpose in a very literal sense of the term.

Nimbu Mirchee offers an automated and simple Truck hiring process available to anyone in the country.  Just provide a few details and the system gets back to you with detailed quote. One can choose the City, Date of requirement, Type of Crop, Weight capacity and No. of vehicles according to what best suits the need.

Fill up these details and get the information on Nimbu Mirchee.

Nimbu Mirchee offers a vehicles as per requirement with GPS tracking, options for refrigeration, weather forecasting and insurance, monitoring driving roots and managing any issues one might face in heavy transport.

This video explains the whole lot of benefits you can derive from Nimbu Mirchee.

How does Food undergo losses during Transport?

Fruits and vegetables contain 65 – 95 % water. Anything that increases the rate of depletion of product’s food and water reserves increases the likelihood of losses. This can be caused by high temperature, low atmospheric humidity and physical injury.

Transport losses are high, particularly in developing countries. Fruits and vegetables are very prone to mechanical injury.  Careless handling during loading and unloading; vibration of the vehicle, bad roads and overpacking to maximize profits are major reasons

Packages are often squeezed into the vehicle in order to maximize the revenue for transporters.

These damaged areas become a entry source for infestations by moulds and bacteria.  Respiration is also an important aspect. Poor ventilation leads to the accumulation of carbon dioxide. Increase in concentration of carbon dioxide will quickly ruin the produce.

Image result for agricultural transport

Produce can be damaged when exposed to extreme temperatures. Bad temperature control can lead to significant losses. Overheating leads to decay, and increases the rate of water loss.

Vehicle breakdown are a significant cause of losses in some cases. Perishable produce is left exposed to sun for a day or more until the repairs are done and gets damaged.

How Nimbu Mirchee minimizes losses?

Nimbu Mirchee provides

  • Automated Truck Hiring
  • Operation Transparency
  • GPS enabled Tracking
  • Safe Delivery
  • Verified Third Party Trucks
  • Ability to Buy Insurance Anytime

These aspects greatly reduce the costs while also deliver great service. One can keep track of the truck with GPS, be insured against sudden weather losses, have verified and accountable truck service and 24×7 dedicated control room which operates to take corrective measures when needed.

Following are the Nimbu Mirchee transport solution features for a FMCG along with Agriculture and Diary industry.

Detailed features for FMCG sector, Agriculture and Dairy sector by Nimbu Mirchee.

Thus, Nimbu Mirchee delivers one-stop solution with amazing features for all transportation woes available to anyone in just a few clicks.

Why and How to use My Farm Info Plant Doctor?

The Food and Agriculture Organization (FAO) estimates indicate that pests and diseases are responsible for about 25% of global crop losses. Estimates show that diseases typically reduce plant yields by 10% every year even in developed settings, this loss often exceeds 20% in less developed settings. This information places crucial impact on disease identification and immediate solution for budding crops and this is exactly where My Farm Info Plant Doctor has helped many farmers.

Without proper identification of the disease in the crop and the disease-causing agent, the disease control measures can be a complete waste of time and money and may even lead to further plant losses.

Farmers have resorted to using many of their own methods for disease prevention and control. This often includes using myriad number of pesticides and insecticides. This not only is an added expenditure, but at times is not sufficient enough for disease prevention. When used in excess these chemicals lead to more harm than good in the long-term.

It is therefore vital to get the Proper disease diagnosis done. My Farm Info Plant Doctor is a 24×7 service made specially available to Indian farmers to serve this very purpose.

Role Played By Plant Doctor:

While the science of plant pathology is continually advancing to improve disease control, and keep up with changes in diseases, plant diseases still cause major economic losses for farmers worldwide. As such keeping track of the disease symptoms along with its causal factors and cure for a everyday farmer is a tough task.

Losses be it catastrophic or chronic, on average account for 42% of the production of the six most important food crops.

Powdery Mildew. a bio-tropic fungus. Image Source: By Pollinator at the English language Wikipedia, CC BY-SA 3.0,

Then there are Losses incurred due diseases which occur post-harvest. These can be disastrous, especially when farms are a long way from markets and infrastructure and supply chain practices are poor.

It is here that a service like My Farm Info Plant Doctor has a crucial role to play. My Farm Info by itself is a very helpful resource towards minimizing losses and better farm practices. The Plant Doctor is something started off with the purpose that farmers get the adequate and responsive technical support they need.

Plant Doctor is India’s first real time plant disease diagnosis service available 24/7 and Free of cost for Indian farmers.

Usually farmers spend lakhs of Rupees over the years on disease management, often without adequate technical support, resulting in poor disease control, pollution and harmful results.

The My Farm Info Plant Doctor brings expert help within reach of every farmer at any period of time.

How to Use My Farm Info Plant Doctor:

Proceed to My Farm Info and check out Plant Doctor in the Useful Services section. To proceed right now click here.

This will open up a Form like this, where you will be required to Enter details like Name, Phone Number, E-mail, Address and Message you want to convey.

The My Farm Info team will then connect with you and take the process forward in earnest. From disease diagnosis and identifying causal factors to treatment and prevention all help and guidelines will be made available. This, helps the farmer taken on the disease in a targeted manner instead of the earlier arbitrary approach.

Alternatively, the Indian farmers can also just click a picture of the infected plant part and Whatsapp it to- 8808266706.

The service is free and available 24/7 real-time for Indian farmers. This is a very useful resource for farmers.

Additional Diseases about Plant Diseases:

Controlling plant diseases is crucial for reliable production of food, food security and makes agricultural use of land, water, fuel significantly efficient.

Root knot Nematode galls. Source: Public Domain,

While the plant diseases are many and vary from species to species the causal agents are more or less among these following six types:

  • Fungi: Fungi can spread long distance when their spores get transported via wind, water or they may be soil borne. Fungal diseases can be controlled via fungicides and other farming practices. But these often evolve and get resistant to fungicide being used. Powdery mildew,  rot, wilting are a few examples of fungal symptoms.
  • Bacteria: Most bacteria associated with plants do not harm the plant itself. Only around 100 known species are the cause of bacterial disease
  • Viruses and Virus like Organisms: Under normal circumstances these only cause loss in overall yield. This makes it economically nonviable to control them other than in cases where they infect perennial species such as fruit trees.
  • Nematodes: These infect the roots of the plants and parasite on the whole system. This directly affects the plant growth.

Others include Protozoa, Algae & Parasitic Plants.

Farmers find use of Plant Doctor to handle the disease problem very efficient and cost-effective.

Why and how to get Soil testing services using My Farm Info Soil Doctor?

India is ranked second in global farm output. India’s arable land area of 394.6 million acres is the second largest in the world. Its gross irrigated crop area of 215.6 million acres is the largest in the world. Still we are way behind in adapting technology and making our practices sustainable.

Current agricultural practices are neither economically nor environmentally sustainable and India’s yields for many agricultural commodities are low. – World Bank: “India Country Overview 2008

Much of the role here is played by condition of the soil. Be it due to rampant use of chemical fertilizers and ill-advised use of pesticides or just common erosion, the soil undergoes a lot of changes. Not knowing about the health and condition of your soil can incur unnecessary costs and also not deliver the expected  production. Hence, soil testing and diagnosis are considered important aspect of productive and sustainable farming.

Now, with MyFarmInfo Soil Doctor farmers can procure the benefits of on-demand nation-wide soil testing service.

Why Test your Soil?

A Soil test refers to the analysis of a soil sample to determine various characteristics like

  • Nutrient content: Plants require multiple nutrients to grow.

    Laboratory tests often check for plant nutrients in three categories:

    • Major nutrients: nitrogen (N), phosphorus (P), and potassium (K)
    • Secondary nutrients: sulfur, calcium, magnesium
    • Minor nutrients: iron, manganese, copper, zinc, boron, molybdenum, chlorine.

Soil tests determines the nutrient content of the soil sample and thus allow us to make better decision in terms of adding the nutrient substitutes which are lacking.

  • Composition: Soil composition determines its characteristics and behavior. A soil with more sandy content behaves very differently than a soil with high amount of fine soil particles. Study of composition allows for getting an insight into soil behavior and thus help make better decision about crop selection.
  • Acidity or pH level: pH level indicated the acidity levels of the soil. A pH range of 6-7 is considered neutral or normal and good for cultivation. But blatant use of chemicals can alter the pH range. pH level below 6 indicates acidic soil and pH level above 7 indicates alkaline soil both of these conditions are unsuitable for cultivation.
  • Moisture content: Knowing the moisture content allows for farmers to better plan their irrigation methods. Knowledge of moisture content also allows for better crop selection.
  • Fertility: This determines the expected soil growth potential and indicates nutrient deficiencies, potential toxicities that may be present due to excessive fertility and any inhibitions from the non-essential trace minerals.

Frequent soil testing aids farmers to decide whether their current farm management is robbing them of future productivity and profits. When combined with local calibration data, soil testing is the best guide for determining nutrient needs for crops.

Soil testing as a tool to provide balanced fertility program is a vital component for sustainable farming that is profitable, efficient yet environmentally responsible.

How do I Use My Farm Info Soil Doctor:

Head over to and check the Useful Services section. To head over right now click My Farm Info Soil Doctor. This will open up a form.

Fill up this form to avail benefits of My Farm Info Soil Doctor.

Enter your Name, Phone Number, E-mail, Address and your Message and the My Farm Info team will connect with you. It is as easy as that.

A soil sample will be collected and tested upon completion of which a detailed report will be generated. This report will highlight all the factors and give a status of the soil’s health.

The standard way to go about soil testing has also changed with the advancement in technology. Now with the services of global positioning system (GPS) easily available to anyone, farmers can be smarter about how they conduct soil tests.


Soil Testing Pro tips for Farmers:


Soil constantly undergoes change. As biological and chemical processes in the soil break down or combine compounds, its chemistry changes over time. These processes experience a change once the soil is removed from its natural ecosystem and environment.

Thus, if the soil is analyzed soon after its extraction( usually within a time-period of 24 hrs), the accuracy of chemical composition analysis is a lot better.  In case of apparent delay, the chemical changes in the soil can be slowed by freezing it during storage and transportation.

Soil Sampling

The right time to take soil samples is in rhythm with the crop rotation. Its best to carry regular tests to compare fields and pick out trends over time. Previously, soil samples were taken almost at random across a field, mixed together, and sent to the lab. Now, with GPS capabilities, grid sampling has become the more favored technique.

Soil sampling during the process of soil testing is the foundation for understanding the variation in yield potential across a field and improve efficiency.

So get comfortable with Soil Testing and connect with My Farm Info Soil Doctor for help anytime on-demand.





Why My Farm Info Crop Secure is the most reliable tool to get crop insurance?

India  ranks second in global farm output. IBEF states that over 58% of the rural households are dependent on agriculture as their main source of livelihood. But pests and diseases account for 15-25 % loss in production each year. Bad weather has always been known to cause widespread damage. This puts the Indian farmer at peril and it always makes sense to get the crops secure by getting an insurance.

But do the farmers have the right knowledge and guidance to go forth with the decision? With the open platform at My Farm Info farmers can now access all kinds if information. From weather forecasts to soil understanding everything is available in a few clicks. The Crop Secure feature just requires you to mark your farm and lays out the complete insurance plan along with probability of risks. Thanks to the superb satellite support and advanced sciences.

Pest and Disease Risk Analysis

Every year pests and diseases destroy around one-fourth of total crop production. At a time when India needs to shore up its production and ensure nutrition for its increasing population, pests and diseases pose a risk to food security.

Farmers end up using a lot of chemical pesticides in order to curb these diseases. This increases the costs and also adversely affect the soil. The same process can be made tremendously cost-effective if the disease can be specifically known and the respective pesticide is used.

The same goes for the pests. Farmers spray a multitude of insecticides or wrong insecticides which increases the cost and may not necessarily stop the pests. Studying the area and the crop the pest risk can be estimated and preventive measures can thus be taken.

Using My Farm Info Crop Secure allows the farmer to get the data immediately. They need to Geo-tag their farms and choose the crop which will be used for production. The service then delivers all the data about the diseases and pests. It also lays down the pest risk analysis and disease risk analysis.

Using this information the farmers can be prepared. They can also easily look up information about the insurance if they would like to take it. The details, right from the premium, avg. payoff, etc are all readily available in a single click.

Excess Rainfall Risk Analysis

Last year in October, excess rainfall in Marathwada in Maharashtra saw epic losses due to excess rainfall. Excess rain destroyed Soyabean crop worth Rs. 2500 crore in the area. This is also the very area which sees huge number of farmer suicides.

Using modern technology,  weather stations installed across the country and satellite imaging the climatic conditions can be predicted to the toe. My Farm Info is an open website which showcases these details. The Crop Secure feature gives an year-on-year analysis and also allows you to insure against the risk for the same.

Many a times even after having an insurance a farmer ends up struggling to prove that the crop was indeed destroyed by rains. This is where this service comes into focus. The My Farm Info allows the farmer to source the data to prove the claims in such a scenario. Thus making Crop Secure a very beneficial service indeed.

Drought Risk Analysis

Apart from the rains, another weather factor which can cause havoc are droughts. The Crop Secure feature allows the farmer to specifically get the previous record for their geographical area. It allows for options to be secured by providing insurance against this Risk.

Crop production in North America, Europe and Australia faced nearly a 20% decline thanks to drought and extreme heat. – Time

Crop Secure also provides details of the loss caused by excess heat. Excessive heat along with droughts have a deadly effect when it comes to production losses.

Using Crop Secure: Geo-Tagging Your Farm

The general method is to use a smartphone app and physically tag the farm by covering its boundary. On My Farm Info you can also do the same virtually by use of Google Maps.

Enter the Name of your City or State in the Search Bar. The Google Map brings you to the location accordingly. Zoom in and Navigate the area until you find your Farm.

Now, use the marking tool in the map and start marking the borders of your  farm. Every successive mark draws a straight line, the last mark must coincide with the first mark to complete the process and thus provide the enclosed farm area.

For using Crop Secure, first click here. Now Geo-tag the farm as mentioned above. After that choose the crop that you have raised in the farm. Once this is done, the service will load the data for your farm according to soil, weather, etc and give you an analysis report.

This report allows the farmer to know about the farm and get crop security by getting an insurance.